You may voluntarily provide information which may include your name, address, email address, billing and/or credit card information etc., which will be used when you purchase products and/or services and to deliver the services you have requested.When do we collect PII?
We collect information from you when you login and/or enter order information on our site, through cookies and Site tracking tools.How do we use your PII?
BDA may deem it is necessary to follow website pages that our users may frequent in an effort to determine what types of products may be the most popular to the customers or general public.
BDA may disclose your PII, without prior notice to you, only if required to do so in accordance with applicable laws and/or in a good faith belief that such action is deemed necessary or is required in an effort to:
We may also gather information about the type of browser you are using, IP address or type of operating system to assist us in providing and maintaining superior quality service.Security:
We shall endeavor and shall take reasonable precaution to maintain adequate physical, procedural and technical security with respect to our offices and information storage facilities so as to prevent any loss, misuse, unauthorized access, disclosure or modification of your PII under our control.
We also uses Secure Socket Layer (SSL) for authentication and private communications in an effort to maintain your confidence by providing simple and secure access and communication of credit card and personal information.Cookies:
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.
If you disable cookies (off), you will not be able to complete online purchases. You may purchase over the telephone by contacting customer service.
We use third party cookies to run Google Analytics Demographics and Interest Reporting. These cookies gather website visitor data (such as age, gender, and interests) to optimize website content and marketing and do not collect any personally identifiable information.
To opt-out of Analytics for the web, visit the Google Analytics opt-out page (https://tools.google.com/dlpage/gaoptout/) and install the add-on for your browser. For more details on installing and uninstalling the add-on, please see the relevant help resources for your specific browser.Third Party Disclosure
Do we disclose the information we collect to Third Parties?
We may disclose aggregated sales, demographic and geographical information to Sony Interactive Entertainment Inc. in order to: (i) make improvements to our Site, products and services; or (ii) look at Site trends and customer interests. This data is subject to Sony Interactive Entertainment Inc.'s Privacy and Security StatementWe engage in this practice because:
We are licensed by Sony Interactive Entertainment Inc. to manufacture, sell, market and distribute the products made available on this Site as a service to its associates and customers.Third party links
We do not include or offer third party products or services on our Site.Google
We have not enabled Google AdSense on our Site but we may do so in the future.How does our Site handle do not track signals?
BDA does not offer specific support for the do-not-track setting in modern browsersDoes our Site allow third party behavioral tracking?
We do not allow third party behavioral tracking on this Site.Unsubscribe or Opt-Out
All users and/or visitors to our Site have the option to discontinue receiving marketing communications from us. To discontinue or unsubscribe to our marketing communications, simply update your email preferences located in your Account information on our Site or you can select to unsubscribe on the marketing communication and it will remove you from future marketing communications. Specific transactional communications, such as those around shipments (order and/or shipment confirmations) for orders placed online, cannot be discontinued.Acceptance of Terms:
Bensussen Deutsch & Associates Ltd
118 Commercial Street, London, E1 6NF
+44 (0) 20 7392 5600